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Estimated reading time: 3 minutes
Overview
An advertising agency in Vancouver was managing a fundraising initiative for a local nonprofit organization. As part of the campaign, the agency needed to ship hundreds promotional basketballs to supporters who had purchased them as part of the fundraiser.
However, because this was a one-time brand activation and not a traditional eCommerce operation, the agency required a flexible 3PL for marketing campaigns. Moreover, they needed a partner that could move quickly, provide guidance, and deliver a positive experience for a nonprofit audience.
Therefore, the agency selected InterFulfillment to manage logistics for the campaign, including shipping strategy, execution, and last-mile delivery. As a result, the campaign launched smoothly and met all delivery expectations.
The Challenge
The advertising agency faced several challenges at once:
- First, they needed promotional campaign fulfillment across Canada for a limited-volume, time-sensitive initiative.
- Second, they lacked internal logistics expertise for one-off product shipments.
- Third, they needed a cost-effective brand campaign fulfillment in Canada solution that aligned with a nonprofit budget.
- Finally, they required fast communication and clear guidance to avoid delays or shipping errors.
Because this was not a standard eCommerce project, traditional fulfillment providers were not a fit. Consequently, the agency needed an experienced 3PL for marketing campaign fulfillment that could adapt quickly and execute with confidence.
Campaign 3PL Fulfillment Strategy and Execution
InterFulfillment delivered a streamlined and practical solution tailored to the campaign’s needs.
- Strategic Shipping Guidance: First, the InterFulfillment team helped the agency evaluate the most efficient shipping approach. As a result, the agency gained clarity on logistics, costs, and timelines before execution began.
- Campaign Fulfillment Execution: Next, InterFulfillment managed the outbound shipment of hundreds basketballs. Each unit was prepared for delivery with accuracy and care, ensuring supporters received their items as expected.
- Responsive Communication: Throughout the project, InterFulfillment maintained fast and consistent communication. Therefore, any questions or adjustments were resolved quickly, keeping the campaign on track.
- Cost-Effective 3PL Support: Because the project supported a nonprofit initiative, pricing transparency and efficiency were critical. Consequently, InterFulfillment structured the fulfillment plan to balance cost control with service quality.
Results
- Successful Campaign Delivery: All promotional items shipped on time and reached recipients successfully.
- High Client Satisfaction: The agency praised the responsiveness, support, and clarity provided throughout the project.
- Operational Confidence: The agency felt supported by experts, despite running a fulfillment project for the first time.
- Cost Efficiency: Clear pricing and optimized shipping ensured the campaign stayed within budget.
- Seamless Workflow: Fast communication enabled smooth coordination from start to finish.
Conclusion
Through this engagement, InterFulfillment demonstrated how Marketing Campaign Fulfillment Canada can support advertising agencies, nonprofits, and brand teams executing marketing/promotional/PR initiatives.
By acting as a trusted 3PL for marketing campaign fulfillment, InterFulfillment delivered speed, flexibility, and reliability. Furthermore, the team’s proactive communication and cost-conscious approach ensured the campaign achieved its goals without unnecessary complexity.
For agencies seeking promotional campaign fulfillment Canada, PR kit fulfillment Canada, or brand campaign fulfillment Canada, InterFulfillment provides the operational expertise needed to execute campaigns with confidence.
Client Testimonial
“They were very fast to respond and happy to help” – Amanda McMillan, Client Services Director, Ad Agency
